Make Sure You Use Photos According to the License Agreement

Recently, Procter & Gamble has been sued for copyright infringement based on its use of photographs on packaging. It’s not that P&G didn’t have a license; it’s that P&G allegedly violated the scope of the license. The allegations claim that P&G, trying to keep costs down, negotiated for fairly narrow rights. It makes a ton of sense to do that if that’s all you want the photos for. After all, why pay for rights that you’re probably not going to utilize? However, the caveat with that is to be sure that you won’t want to use the photos beyond what you’re negotiating. That’s allegedly what P&G did, and why it finds itself the subject of a lawsuit.