Friday Frivolity: Liquid Death News
We reported earlier this year on a promise by a beverage company, Liquid Death, to give away a jet in an advertising campaign piggy-backing off Leonard v. Pepsico. We then reported that there had been no announcement of the winner on September 20th, the date the company had designated as the date for the announcement. Today, we have two new bits of Liquid Death news.
First, Liquid Death has now announced the winner of the jet contest. Thanks to commenter Sasha for letting us know. The details are pretty thin. The winner is “Zac from North Carolina.” It seems that he has opted to take the jet, the six months of free hangar space, and the year’s supply of Liquid Death. It’s a bit disappointing. Having one-upped PepsiCo., I was expecting a splashy event, with the winner, the jet, and — I don’t know — colorful, loud displays that would appeal to Liquid Death’s demographic. “Zac” seems to have a smaller appetite for publicity than he does for liquid refreshment. The company also boasts that it received over 30,000 entries. That actually seems like a pretty low response to me. The plane was worth something like $250,000. I would think the company was hoping to generate more than 30,000 sales through the contest, but perhaps I am thinking about this wrong. Maybe the point was the free advertising that the campaign generated.
Liquid Death has announced a new potential giveaway. This time you have to jump through some hoops. First you have to drink iced tea. Second you have to “chug” it. Third, you have to do so in less than eighteen seconds. Why eighteen? I am not enticed, but it does make it a better example of an offer to enter into a unilateral contract.
I would be worried that I have become a conduit for free advertising for this company, but I’m pretty confident that the overlap between readership of this blog and the intended targets of Liquid Death’s promotions is the null set. But it is cute that the company featured some people my age or older chugging iced tea. My students are rooting for “the granny.”