Friday Frivolity: Did Liquid Death Give Away a Jet on the DL?

We posted last month about Liquid Death’s promotion that offered a real, actual jet to the lucky winner. In case you missed it, here is the ad.

I forgot to check the news on September 2oth, the date on which Liquid Death was to proclaim the winner, to see who had won and whether they had chosen the jet or its cash equivalent.  I checked this week. . . 

Mostly this is just a frivolity post, but it is also a symptom of the death of journalism. Media outlet after media outlet promoted Liquid Death’s jet giveaway, providing the company with an avalanche of free publicity. And yet none of the “journalists” who thought the story newsworthy thought to follow up. It falls to this blog, which is hardly Reuters or the Associated Press, to do so. Don’t call yourselves news media. Call yourselves Mad Men.

If anybody has any information about what become of the contest, please share. If there is nothing to share, does the promotion violate some consumer protection statutes?