Burn, baby, burn!

Heirs of Black Panther leader Huey Newton, who want to make something called “Revolutionary Hot Sauce” for their nonprofit Huey P. Newton Foundation, are seeking a trademark for the slogan “Burn Baby Burn.”  The sauce was developed jointly by ex-Panther David Hilliard and singer Al Green, and will have several versions, on of them “incredibly hot.”  The PTO application for the mark is here.

The slogan came into popular culture during the 1965 Watts Riots, when mobs torched local businesses, shouting “Burn, baby, burn!”  The phrase was originally used by an L.A. disk jockey as an intro to hot new soul records.

[Frank Snyder]