Fox says price of Super Bowl ads is up

The price of Super Bowl ads is up this year, according to Fox Sports, which is carrying the game.

This year A 30-second ad for Super Bowl XXXIX will go for about $2.4 million, up from last year’s $2.3 million.   Reports say that Anheuser Busch will buy ten of them, and will be the exclusive beer sponsor.  Even stodgy Volvo will take part, pushing its new gas-guzzling V-8 Sport Utility Vehicle.

Fox says that 95 percent of the ads are already sold for the Feb. 6 game in Jacksonville, which features the defending champion New England Patriots against the Philadelphia Eagles.