Don’t mention “muscular dystrophy”

Comedian Jerry Lewis is famous for his annual Muscular Dystrophy telethon, but he wants to keep it completely distinct from his other work. His performance contract contains the following notice:

IMPORTANT
PLEASE READ CAREFULLY. THANK YOU

This is to inform all venues and concert contractors that there is to be absolutely no connection between Jerry Lewis’ concert or personal appearances and the Muscular Dystrophy Association or the Jerry Lewis Telethon.

There is to be no reference to the Muscular Dystrophy Association or the Jerry Lewis Telethon for publicity, promotion, or word of mouth advertising.

Jerry Lewis is a professional performer separate and apart from the work he does for the Muscular Dystrophy Association.

Reference to Jerry Lewis and the Muscular Dystrophy Association to promote a concert or personal appearance will result in the cancellation of he agreement between that particular venue and Jerry Lewis.

Local MDA staff and local MDA supporters may approach you meaning well, hoping to do good—please show them this disclaimer.

The contract also provides, for some reason, that in all advertising his name must be shown as JERRY LEWIS, all on one line—not
                                           JERRY
                                           LEWIS