As reported on Creative Salon, among other places, Columbia Sportswear’s CEO has launched “Expedition Impossible,” offering its target audience, identified as “Flat Earthers” everything owned by “the company” if they can prove that the Earth is flat. Is it a unilateral offer, or just an ad campaign? Well, one hint is that the ad copy, reproduced in every story I found about “Expedition Impossible” describes it as a “tongue-in-cheek challenge.”
Is that enough to …
